What is email forwarding?
Email forwarding automatically re-sends an incoming message from one address to another address or destination — for example, copying everything sent to info@ over to your personal inbox.
Forwarding is simple and useful: it consolidates several addresses into one place, or pushes a copy of email to another tool. Most email providers let you set up forwarding rules in a few clicks, and many teams use it to route certain messages to a chat channel as a notification.
The limitation is that classic forwarding is one-way. It delivers a copy, but you still reply from wherever you normally would, and there is no shared view of who is handling what. For a team, that means forwarding alone does not solve collaboration, ownership, or tracking.
How it relates to MailFellow
MailFellow goes beyond forwarding. Instead of just dropping a copy somewhere, it brings email into your team chat as an interactive, two-way message: you reply from the thread and it sends a real email from your address, with assignments, routing, and tracking built in.
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